Sunday, 2 November 2014

TIMBERLAND

At Timberland, they bring a new meaning to “walking the walk”. Timberland is a company known for its incredible corporate culture and commitment to corporate social responsibility. At Timberland, they understand the value employees bring to the company. Engaging in volunteer initiatives helps Timberland employees develop skills they can apply in the workplace, while contributing to a good cause and making a difference in the communities they operate in.

At Timberland, CEO Jeffrey Swartz emphasizes the need for people to be good citizens-both in and out of the company. Timberland employees can receive up to 40 hours of paid leave each year to pursue volunteer projects and give back to the community. The idea of helping others, Swartz believes, is a vision around which he is creating a more productive, efficient, loyal, and committed employee base, which in turn helps produce real results.

These events are not only good for the community, but they also benefit Timberland’s employees. Taking part in events such as Serv-a-palooza and other volunteer initiatives enrich the culture at Timberland by brining employees together in an experience they may not receive elsewhere. Building and reinforcing relationships with co-workers is one of the many benefits gained by Timberland employees when attending these annual events. Timberland’s employees appreciate the actions taken by the company to follow through with their commitment to sustainability and corporate citizenship. It’s important to note these events take place in every country Timberland operates in.

Striving to better understand working conditions in every country of operation demonstrates the emphasis placed on supporting employees at Timberland. The unique culture at Timberland helps the company attract highly qualified individuals who share similar values and are passionate about their work.  Living conditions and the way of life are different across all borders, therefore, a single solution isn’t the answer-and Timberland executive get it. The volunteer projects and events taken on by Timberland employees helps achieve the goal of creating sustainable living environments for all employees. Understanding diversity and the benefits it brings to the company makes Timberland an employer of choice for many individuals.

Sources: http://i-sight.com/best-practice/ethics-and-values-timberland/

SITI ZULAIKHA BINTI RAHMAT
A140080

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